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Top Platforms I Use for My Digital Marketing Agency It makes sense when running a Digital Marketing Agency, that you are aware of all things…digital. But an issue that is common for our industry is that there are a TON of options. There’s no wrong answer to which works best or worst, but there are…
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Why I Love Facebook Ads, and You Should Too! Two quick facts. Facebook has grown to more than 2.7 billion active users. Facebook’s market share for digital advertising is close to 20%, making it one of the single largest options for advertising, behind only Google.  Resource: Raddinteractive.com    And two quick opinions. I love Facebook…
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Tired of social media? Here’s my advice. Running a business is similar to becoming an octopus.  What? Stay with me for a second.  There are so many aspects to your business and you need to have your hand in each one – content, sales, marketing, bookkeeping, advertising, budgeting, etc. And when an octopus only has…
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Three Major Upselling Mistakes You have your lead hooked and they have progressed their way through the funnel to your checkout page. But wait. What if there is an option to address a higher need, a relevant product, or a premium service? Hit them with an upsell opportunity with post-purchase product and service add-ons and…
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The Best Funnel for Your Industry Look at a sales funnel as a journey. It takes a visitor to your website or landing page and guides them along to the purchase, or the action you want them to take. With the right type of funnel, you can take a website visitor and convert them into…
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It truly has happened to the best of marketers. They place a perfectly designed and executed ad, they carefully select the target, the budget, the graphics and SWISH – off it goes to the realm of Facebook and Instagram for review.   Your inbox pings. “Your ad is in review.” Woohoo!   10 minutes later…
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Say No to Clickfunnels, Kartra and Kajabi! Here’s Why You Should Switch to DropFunnel What is the ultimate marketing tool?  Which product will best serve your marketing and sales funnel needs? There are so many! Which do I go for?   Fear not! I have done a deep dive into the world of sales funnel…
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How to Tell You’re Using the Right Platforms to Sell Your Offer What’s the benefit of selling your offer on social versus traditional sales methods? One easy answer. Connection. Social selling gives the seller a unique opportunity to directly target and then connect with the customer base. And even better, you are connecting through the…
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The Best Social Platforms to Sell On Let’s get excited about social selling. If you’re not doing it, close up shop and head home to your rotary phone, you’re vintage! Just kidding 🙂   But seriously, it’s time to get on board with the ever-growing world of sales through social media platforms. As eCommerce trends…
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Email Sequences You Need to Use in Your Business What is email sequencing, and why do you need it?    When your lead performs a task such as signing up for your newsletter or purchasing an item, you have an email sequence designed and ready to automatically send once the lead hits the finish line.…
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Email Marketing Strategies & Tips for Success Email marketing is one of the most successful marketing strategies a business can use. They tend to be slower when converting clients over time but have proven to be the most successful if done correctly. It all starts with a good strategy, so let’s take a look at…
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How to create an online course that sells! Creating an online course is a great way to market your business and generate extra income. How do you get to the point of additional income and get your course to sell?    Outline Your Course                       …
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