The Top 5 Email Sequence Messages You Need For Your Campaigns Right Now

email marketing tips

Email marketing is an important piece to any profitable business. The main goal of email marketing is to lead prospects further into your funnel.

With so many strategies and tactics floating around on the web it can be daunting to even know where to begin when it comes to setting up your email sequences.

One essential thing to know is this: what you send is just as important as timing. 

That’s why in this blog post we are going to answer what email sequences are as well as the top 5 email sequences you should focus on setting up first along with when to send them!

So What Exactly is an Email Sequence?

An email sequence is a series of emails sent to a prospect or customer automatically using an email marketing software based on predetermined criteria such as a time delay or action being met.

In other words, email sequences allow you to follow up with prospects at scale without being the one to hit the send button each and every time.

Email sequences can be utilized in nurturing leads, welcoming and engaging customers, on-boarding, and reminding customers to renew. 

Unlike email campaigns, all of this is automated. Because of this, setting up email sequences takes planning, understanding customer behavior, writing emails for different scenarios, and tracking conversions.

They aren't effortless but worth your time, effort and resources to set up.

Now that we know a little more about them let’s talk about 5 email sequences you need to focus on setting up first:

 

 

  1. Welcome Email / Nurture Sequence

 

A welcome email series is a sequence of 3-4 emails that you automatically send people after they sign up for your email list. Normally, people will sign up on your email list to receive a free ebook or training so you’ll want to craft these emails with that in mind.

The welcome sequence is your best chance to introduce yourself, show people how you can help - and even make a sale. The tone is celebratory as you want to congratulate them for taking action on a problem they are trying to solve.

Even if you don’t sell something at the first opportunity, the click-through rates of your welcome email are going to be the highest you get on any email campaign so don't miss out on that!

Generally, the first email you send in this sequence will deliver your freebie and introduce you or your company. The next 2-3 emails will give the prospect more information about who you are, what you do, and how you can help them solve a problem. Be sure to share one or two core brand stories in these emails. 

 

2.  Engagement Sequence

An engagement email sequence is used to build rapport with your prospects or customers. The goal is to keep the subscribers engaged with your content, build interest in your company and keep your brand top of mind. 

These are great sequences to help you identify and segment subscribers who open, click, and take action on emails so they can be enrolled in other sequences tailored to their buyer journey.

 

 

 

3.  Reminder Sequence

 

 

In our fast paced distraction filled world these reminder emails are essential! No matter if a lead has booked a demo, or signed up for your webinar you wont be able to dazel them with your expertise or product if they forget to show up!

Little reminders can go a long way to improve attendance rate over time and increase the number of ears and eyes that get to hear what your product or service can do for them. 

Reminder emails are a low-friction way to ensure that the lead doesn’t forget about the event or appointment and also provide any necessary logistical details.

 

4.  Conversion Sequence

Conversion email sequences are used when you are asking something of your prospect. You want to orient this entire series around one call to action that you want the reader to take. 

Whether that be to book a call with you, schedule a demo, or purchase a product. These emails generally are more short and to the point therefore you want to use nurture emails prior to this to address objections, pain points, and build your brands know like and trust factor with the prospect.

 

5.  Re Engagement Sequence

 

 

 

 

Maintaining a “healthy” email list is just as important as getting people on your list in the first place! We all know email addresses change and prospects lose interest. The average email database will lose contacts at a rate of 25% per year, so even if you are generating new leads rapidly you will naturally have some of your metrics skewed over time.

 

As a last-ditch effort to win back some of those inactive contacts you can send out a re-engagement sequence. The goal of this series is to prompt the user to open your emails and take some kind of action. For the subscribers that do not take that action you remove them from your database. This will keep your list healthy and accurate.

 

Best practice is to send a 3+ re-engagement sequences about 30-60 days after a contact becomes inactive.

 

In conclusion, email sequences are a great way to engage with prospects, share your story along with more about your brand, and to generate more revenue!

Which of these sequences are you going to implement in your business? 

 

Let us know in the comments below!

 

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