Want to know one of the hardest parts to getting someone to actually read the content you write?
Creating enticing headlines + hooks!
Don’t fret! I’m here to tell you that it doesn't have to be hard + to share with you my top headlines and hooks you need for your copywriting!
Once you know the proven formulas I will share with you below to create enticing headlines and hooks in your copy, you’ll have more people clicking and getting the benefits of the content you work so hard to create!
What are headlines & hooks, and why are they so important?
But first let's clarify what exactly the headlines and hooks are along with why they are important for you to understand while writing your copy.
Headlines are essentially a clear overarching title of whatever pieces of content you create. This will be located at the very top of any article or any piece of content you write and will generally be the very first thing someone sees when they run across your content online.
A hook is a word or phrase that sparks the reader's interest or attention and can be found woven into the headline and the first few sentences of a piece of content.
Why are these parts of your content (debatably) the most important to have solid you ask?
One reason is due to this statistic here: 8 out of 10 people read a headline, but only 2 out of 10 will read the rest. This means that 80% of headlines aren't strong enough to engage readers.
With that data in our back pocket you can really see why it’s important to be strategic with your headlines and hooks when creating any copy, whether it be a blog post, social media post, an email, or even your landing pages.
Now, let's get into 10 of my favorite headline formats and 5 attention grabbing hook techniques..
1. The Secret of [blank]
This is a really great attention grabbing headline. This is where you can share your insider knowledge about a certain topic and translate that into a benefit for the reader.
2. Here Is a Method That Is Helping [blank] to [blank]
To fill in the blanks here you’ll want to have a clear understanding of you ideal client and the benefit your content can provide them.
3. Get Rid of [problem] Once and For All
This is an essential one on this list because it pin points either a problem or unfulfilled desire that your reader wants to remedy.
4. Are You [blank]?
Don’t be afraid to be bold with this one. This is a great format to catch attention and curiosity or to provide a challenge to the reader.
5. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to the unfulfilled goals that your reader has which you have the solution for.
6. What Everybody Ought to Know About [blank]
This type of headline format has a big curiosity draw and can act as almost a challenge to the reader to go ahead and see if they are missing out on some important piece of information.
7. The Lazy [blank’s] Way to [blank]
Time pressure and constraints are a big factor in our fast paced world. This headline format speaks to that albeit no one like to think of themselves as lazy but everyone likes to save time.
8. See How Easily You Can [desirable result]
This headline format conveys to the reader they are about to learn something new or gain some advantage.
9. You Don’t Have to Be [something challenging] to be [desired result]
Speaking to people preconceived notions about a topic in your headline can eliminate the barrier that stands between them and their desired result.
10. Warning [blank]:
Starting a headline (or any sentence for that matter) with the word warning will almost certainly catch attention, but it’s what you say next that will determine how well it works for your particular content
Now let's get into some hook techniques!
1. Speak directly to the reader
The best copy speaks to the reader. It feels personalized and because of that piques the readers interest and keeps their attention. Make the reader feel like it was written for them and stay away from being me-centric. Replace words like “us” and “we” with “me” and “my”. Similarly use “you” where possible.
80% of marketers believe that personalized content is more effective as well.
2. Mention an interesting or shocking statistic
Details are in the data. Incorporating this technique is one of the best methods for interesting readers and backing up points you make. I like doing a simple Google search whenever I’m in need of a piece of data for:
-keyword + stat
-keyword + stats
-keyword + statistics
3. Ask a question relevant to the audience
Leading with thought provoking question is an excellent way to get your audience enticed. A relevant question signals that people have found the right resource which helps them absorb the content better. Some examples of questions to ask:
-The problem they’re experiencing.
-Symptoms of the problem they have.
-The solution they want.
-Values or beliefs they hold.
4. Tell a personal story
Stories play a massive role in marketing. They generate emotion, activate important parts of the brain, and establish a connection with others. And, what’s one of the best stories to tell? Your own. This is because stories also create vulnerability. You’re showing a personal side that many people don’t show in business. The good news is it will make you stand out for the better!
5. Make an analogy or use a metaphor
A little creativity goes a long way! Think of it like adding a little spice to your copywriting, a little spice never hurt anything right? Both analogies and metaphors are writing techniques that are interesting and paint a picture in the reader's mind.
I hope today’s post increased your knowledge and copywriting skills along with some new formats and techniques to try out during your next content creation session!
Now I want to turn it over to you:
Which of the headline formats or hook techniques stood out to you the most?
Do you have any headline formats that work well with your audience?
Let me know in the comments below!