Email Marketing Strategies & Tips for Success

Email marketing is one of the most successful marketing strategies a business can use. They tend to be slower when converting clients over time but have proven to be the most successful if done correctly. It all starts with a good strategy, so let's take a look at some of the most popular email marketing strategies: 

1. Give Away Freebies

Freebies are a great way to show your clients that you know what you are talking about. Giving your email lists freebies also incentivizes them to stay engaged with your content. As a business owner, you always want to improve your like, know and trust factors. 

 

email marketing strategies

 2. Get Personal

People want to get to know you as the business owner! A great way to do this is to share your personal experiences with your topic. This can be your struggles with a certain platform or your successes with a struggle you had previously. 

 

email marketing strategies

3. Mix up your email marketing types

A great way to keep subscribers engaged in your content is to keep a mix of email types. I recommend doing both newsletters and specific topic-related emails. Your topic-related emails can be based on an issue you're dealing with, the story of how you built your business, or what you feel your clients are struggling with. 

 

email marketing strategies

 

 

Now that you are ready with your email strategies, here are some tips for email marketing success! 

1. Pick the Right Time for Email Sending

Look at your goal for the email blast, and then judge what type of email to send. If you want to gain more customers from a promotion, send a promotional email or if you're going to focus on a specific idea or topic, then send a topic-specific email. The goal of this is that you want to keep this very consistent topic throughout each email you send. 

 

email marketing strategies

 2. Keep Your Subject Lines Short.

Don't give too much information away on the subject! These should be intriguing and get your subscribers to read more about your topic. Keep it short and sweet, hooking them to learn more about what you have to say. 

email marketing strategies

 

3. Keep a schedule for your emails. 

Consistency is vital in marketing, so that means emails too! This can be once a month, once a week, or whatever you feel your business needs. This is different for every business, but it is crucial because subscribers will expect to see your email knowing it is on a schedule. 

 

email marketing strategies

 

Email marketing is crucial in a business, especially in 2022, when we are focusing on digital marketing more and more. It may not always be easy, so reach out if you need help! 

@carolinelewisconsulting on Instagram, or schedule a meeting with me here!

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